Periodontal disease is the most common clinical condition in cats and dogs. This disease can lead to serious health concerns ranging from tooth loss to organ failure. 70% of cats and 80% of dogs develop some form of periodontal disease by the time they’re 3 years old, according to American Veterinary Medical Association (AVMA). As a result pet owners are becoming increasingly aware of their pets’ teeth and mouths as part of overall animal health and are looking for effective product solutions from the pet industry to help them maintain their furry companion’s oral health.